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Throughout 2025, “Vai-me à Loja: Centro Histórico” promoted the Training Plan for Economic Agents with the aim of strengthening the technical skills of its traders.
Between June and October, six training sessions were held for the main sectors of activity in the Historic Centre of Santa Maria da Feira, with over 200 participants. These sessions covered topics such as digital marketing, photography and video, sustainability and regulation, security and good commercial practices.
With the aim of continuing these training activities, a survey was carried out, which allowed contributions to be gathered on training needs, expectations and priorities.
The feedback from participants so far has been overwhelmingly positive, highlighting the decisive nature of these training courses for the development and evolution of their skills. The knowledge acquired can be immediately put into practice in their respective establishments, contributing to an improvement in processes, communication and the management of their businesses.
