In an increasingly competitive market, social networks have become indispensable tools for reaching new customers and increasing sales effectively. Against this backdrop, the “SOCIAL MEDIA FOR SALES” training course was designed to enable human resources to exploit the full potential of social media to boost business, maximize brand visibility and generate solid results. The aim is for trainees to be able to apply new marketing strategies to the reality of their companies in a simple and practical way, making them more modern, efficient and prepared to embrace the challenges of the digital age.