The growth in the variety of communication channels has brought with it a multiplicity of formats - among them, video stands out as the type of content with the greatest growth in consumption in recent years. It is currently one of the most effective formats for capturing the attention of the target audience, generating involvement, building trust and converting views into sales, while at the same time raising the awareness, presence and relevance of brands in the market, in an organic and impactful way. This training is designed to be practical, accessible and geared towards real results - ideal for those with little or no experience in the area. The aim is to equip participants with the knowledge and techniques to create video content, so that they can make the most of their businesses' social networks.