Between November 29th and December 30th, ‘Vai-me à Loja: Centro Histórico’ organised the ‘Enchanted Mission’ campagin, which brought Christmas spirit to the Rossio Christmas Market, as part of Perlim. The aim of this initiative was to promote and support businesses in the neighbourhood.

Throughout the month, visitors of Perlim were invited to participate by taking a photo in the enchanted frame, following the Instagram page @vaimealoja.smf, sharing the image in a story and tagging the initiative's official page. These steps ensured that participation was validated, while also promoting the initiative among the community.

As part of the campaign, three giveaways were made, with vouchers worth between €140 and €210 to be used in local shops. The prizes were distributed among different establishments selected for this giveaway: Tábua Rasa, CF Prestige, Loja das Gangas (1st prize), Quincas Boutique, Supermercado Passerelle (2nd prize), Papelicópia and Joli (3rd prize).

Once the participation period was over and after strong community support, the giveaways were made and the winners were announced on 8 January 2026 on the project's social media channels. ‘The Enchanted Mission’ stood out as an initiative to promote local commerce, encouraging interaction between shopkeepers and visitors.