On 8 November 2025, the historic centre of Santa Maria da Feira came alive with the first edition of “Tour ao Bairro”, organised by the influencers Cara Coroa. This event was part of the “Vai-me à Loja: Centro Histórico” project, whose main objective is to revitalise and digitise traditional commerce in the historic centre of Santa Maria da Feira. Cara Coroa are ambassadors for this project due to their genuine connection to the city, once they live and work there.

With the energy and charisma of Cara Coroa, the day kicked off enthusiastically from early hours in the morning. Participants embarked on a journey through the heart of Santa Maria da Feira, visiting some of its most emblematic sites, from Rua Dr. Roberto Alves to Praça Gaspar Moreira, passing through Rua dos Descobrimentos, the city's green area, the Igreja Matriz and the Convento dos Lóios, to the imposing walls of Castelo da Feira. Along the way, the Cara Coroa shared stories, curiosities and secrets of the neighbourhood, revealing the true essence of city life.

At lunchtime, the group headed to Taberna do Xisto, one of Pedro and João's (Cara Coroa) favourite restaurants, where they enjoyed a friendly atmosphere and good company, accompanied by a selection of dishes full of flavour and tradition.

In the afternoon, the experience continued at Café Castelo, with a demonstration dedicated to the art of making Fogaça, one of Feira's ex-libris. The day ended at the Municipal Market, where the group was surprised by the festive atmosphere of the Magusto Market. The day ended with a tasting of typical local products – honey, cheese, kiwis and, of course, fogaça – in an atmosphere of genuine celebration of local trade and Feira traditions.

The experience ended with a strong sense of community and gratitude. "This day was really special for us. Being able to share the most beautiful aspects of our neighbourhood with people who trusted us as their guides was an experience we will cherish forever. This tour was more than just a walk through the city, it was a sharing of our connection, the way we live it, feel it and are part of it," say Pedro and João (Cara Coroa) in their reflection on the event.

The success of the initiative confirms the value of experiences that unite tradition and bring the community closer to local businesses. For the organisation, this first edition of the “Tour ao Bairro” reinforces its commitment to continuing to revitalise the historic centre and promote pride and a sense of belonging among the people of Santa Maria da Feira.