Our story began on August 31, 2024. After four months of hard work, meetings, construction, and various decoration scenarios/hypotheses, we managed to achieve our ideal, which we hope has met your expectations. It should be noted that we had the help of friends, family, and partners (they know who we are referring to). Behind this story is a young couple, myself, Joana, who is the public face of the company, representing and working at Joli every day with heart and soul, trying to help and do the best for our customers, and another very important person, who, despite not being present, ends up doing the most invisible work in this company, which is the search for new potential brands, contacting and drawing up contracts with them, financial controlling, as well as all the development and search for suppliers for the most varied types of items. We began writing this story at the beginning of 2024. I was pregnant when it clicked. That's when I decided it was time to embrace a new project, a project that I could tailor to my needs, with new brands, based on my ideals, and above all, create a new space with simple and modern architecture. We decided to choose Feira to embark on this adventure because we felt it was a growing location, and also so that we could bring new brands to this location, which did not exist at the time. Initially, we were in negotiations with a Portuguese women's clothing brand that also had children's clothing, but we were unable to reach an agreement with them. We then negotiated with other brands until we were able to sign a contract and agreement with TucTuc and Zippy, brands with which we identify. We then decided that the time had come to create JOLI. The name Joli is a fusion of Joana (me) + Oliver (my son), and as I was pregnant, it made perfect sense, since Oliver ended up being my greatest inspiration for this project. So that's how it was, we chose the name, developed the logo, and set off on four months of hard work and construction until we reached August 31, 2024, the day of the grand opening. From here on, we promise hard work, quality, dedication, differentiation, friendliness, and innovation. We don't want to be just a store that sells clothes; we want to be and do more than that, so we can offer a unique product to our customers and Santa Maria da Feira. To do this, we are counting on you to prioritize the local market! There will be plenty of surprises, so stay tuned!