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With the aim of promoting the development of the technical skills of local economic agents, a personalized training plan was designed, targeting the main sectors of activity present in the Historic Centre of Santa Maria da Feira, namely:
- Commerce and Services
- Catering
The training sessions are aimed exclusively at establishments that are members of the Digital Commercial Project and Marketplace.
The focus is on raising awareness and training the professionals involved in managing the project, as well as retail and service workers, of the importance of acquiring and developing skills in digital marketing and e-commerce. The content addresses critical issues associated with innovation and the digital transition of business models.
By strengthening the training of companies - both managers and employees - this program aims to speed up the digital transition process. To this end, it provides access to knowledge, technological means and digital tools that enable the modernization and efficiency of business processes. With these initiatives, professionals will be more aware of the importance of the digital economy as a resilience factor and better prepared to face the challenges of the new digital age.
Among the topics to be covered in the specialized training courses are:
- Social Media for Sales
- Photography and Image
- Video Marketing: Production and Editing
- Neighborhood Marketplace
- Customer Service and Digital Communication
At the same time, traders will be consulted on an ongoing basis, with the aim of gauging preferences and training priorities, ensuring that future training courses meet their expectations and respond effectively to the needs of businesses in the historic center.
In a nutshell, the aim is for these actions to be truly useful and relevant to traders, in order to contribute to the construction of a training plan in line with the reality of the local economic fabric.